Ayna Araştırma | Services

Our Services

You can examine our service titles and contents in areas such as Research, Consultancy, Private Customer, Group Meetings and CATİ.

RESEARCH SERVICES

POLITICS AND SOCIAL

We conduct research, reporting, and analysis on current topics in politics and society under the guidance of expert academics.

SCIENTIFIC

In both political and social sciences, using various statistical methods to analyze and interpret data obtained from scientific research has become a necessity in today’s conditions. We use various descriptive statistics to analyze and interpret quantitative (numeric) and qualitative (descriptive) data obtained from research, providing the necessary responses to customer demands.

CONSUMER

Changing global conditions have led to continuous shifts in demands and the emergence of competition to meet these demands. In this competitive environment, winning requires a deep understanding and accurate analysis of consumer demands. At Ayna Research, we analyze consumer demands in the most precise way and perform the necessary statistical analyses and interpretations to help your company achieve its rightful position in the competitive landscape.

OUR CONSULTANCY SERVICES

POLITICS AND SOCIAL

Candidates and political parties participating in elections need to conduct a political campaign to achieve success. Determining the campaign theme and associated campaign messages is one of the preparatory stages of a political election campaign. Like other processes, effectively managing this stage is a crucial step towards campaign success. Therefore, identifying the current election atmosphere, the candidate’s strengths and weaknesses, the rival candidate’s strengths and weaknesses, and the socio-demographic characteristics and expectations of the voters are essential steps in determining campaign messages. Political election campaign messages can be crafted according to different strategies, including rational, emotional, candidate-endorsement, and aggressive message strategies. This study measures voters’ perceptions of these rational, emotional, candidate-endorsement, and aggressive message strategies within the context of local elections. At Ayna Research, we are honored to conduct the necessary situational analyses and illuminate the path where strategy plays a significant role.

BRANDING / BRAND MANAGEMENT

A brand is one of the most important factors in selling a product. Additionally, since products produced under a brand can be sold at higher profit margins, as the brand strengthens, the organization to which it belongs also becomes stronger. To achieve this, effective brand management is necessary. At this stage, a trained team in brand management is required. When it comes to branding, making the right strategic moves and executing a successful launch are crucial elements. Strategic moves are only possible with a thorough analysis of the regional community. At Ayna Araştırma, we identify the socio-demographic characteristics and expectations of the regional community and analyze what needs to be done for a successful launch.

OTHER SERVICES

GİZLİ MÜŞTERİ

Research has shown that employee behavior under pressure deviates from the norm and takes on the desired form. The Mystery Shopper method involves visiting any branch of your company and conducting research without revealing that an investigation is being conducted, by behaving as an ordinary customer to analyze employee behavior and attitudes. At Ayna Research, we provide this service to our clients with our staff’s exceptional observation and analysis skills.

GRUP TOPLANTILARI

It is a specialized group discussion technique designed to gather detailed information and opinions from a selected group of participants on a specific topic. The ideal group size is 10-12 people. The discussion is managed by an expert using questioning and summarization techniques to reveal participants’ thoughts and experiences. The data is analyzed to synthesize the evaluations, concerns, and opinions expressed by the participants. Focus group studies can guide decisions and action plans either on their own or in conjunction with the results of quantitative studies.

CATI (Computer Aided Telephone Interview)

The CATI (Computer-Assisted Telephone Interviewing) method is a research technique where interviews are conducted over the phone with computer support. The created questionnaire is first transferred to an electronic format using specialized software. Responses are recorded by clicking the link to the survey form prepared with the software. The answers are automatically updated in real-time in the system’s database. Results obtained through additional programs can be updated and viewed in real-time. Additionally, the interviews are recorded as audio files on computers. At Ayna Research, we are able to conduct surveys across Turkey with our expert call center team and state-of-the-art infrastructure. The Call Center operates separately from field services and has the capacity to conduct surveys nationwide. Our Call Center is set up in a 240 m² area with 32 booths and has a 100 Mbit internet infrastructure. The office’s technical and physical infrastructure is meticulously organized.